A few days ago before I wrote this post, I received phone call from my boss on my smartphone in my way to home. Since I didn’t respond to his text immediately, he decided to call me by phone for some urgent matters. Well luckily, I realize his incoming call and respond appropriately. Our gadgets always come to the rescue in term of easily connecting one with another.
Nowadays, technology has become an inseparable part of life. It’s completely involved in our daily activities. I, maybe you, and almost everyone have their own smartphone. Even certain people have more than one or two with them. The evolution of cellular phone companies has created a more sophisticated and also cheaper gadget for everyone to have. It also allows the word “best cheap smartphone” to be literally what it means.
You know what I mean, don’t you? Twenty years ago, we couldn’t imagine how someone can easily bring their very own communication device, let alone acquired it at a cost of their monthly lunch. Nowadays, such an amount can get you a pretty decent smartphone with a lot of features planted. If it’s not enough for you, various applications also available to download anytime with only a few click from your fingertips, with most of them are free.
Another Giant Leap for Mankind
I’m sure Martin Cooper invented the first handheld mobile phone 42 years ago over countless trial and lots of obstacle. Though the news might not be as glorious as the first man landing on the moon or maybe the discovery of water on Mars, I think it won’t be exaggerated saying that moment as another giant leap for mankind. I mean, it brought us to where we are now. An era with no boundaries. You can communicate with your friends or family (and yeah, your boss) despite being separated thousands miles away.
What may be interesting is that now, many smartphone brands are popping up as cheap, or better I said, budget smarpthone. Currently, what really drawn into my attention are Xiaomi and Asus. I’d like to call these two as the rising star for smartphone brands. Why, do you ask?
Out of all smartphone brands out there, these two are making an incredible progress within a pretty short period. And the main reason these two gaining so much attention from gadget mania is because they’re making a sophisticated gadget at an affordable price. What should be noted is, their journey to become this rising star brand is no cheap at all.
Asus, the Crouching Tiger of Tech Companies
Asus is headquartered in Taipei, Taiwan and was founded 26 years ago by four former hardware engineer of Acer. Since appointed as the CEO in 2008, Jerry Shen keep leading the company which starting its business as a motherboard to be one of the most prominent technology company in Taiwan. Asus is currently producing almost every area of technology, including PC components, peripherals, notebooks, tablets, servers and recently, smartphones.
One of the most interesting story about Asus was when it created a prototype for motherboard using Intel 486, but without access to the actual processor. This was resulting to the company receiving Intel engineering samples ahead of its competitor. It was a GREAT achievement considering during that time, Intel would prioritized IBM and Taiwanese company would have to wait approximately six month after to receive the prototype. It was that kind of fortitude and dedication that put the company to where it is now.
Asus has always tried to be a real definition of Pegasus and soar to new height with every product it creates. That’s why even though they still considered as a new player in the smartphone industry, the company already booked so much profit from the smartphone sales. Since announced in 2014, Asus Zenfone has been considered as one of the best budget smartphone. You can grab Asus Zenfone 2 for as low as $199 and enjoy the sleek design, 2 GB RAM, 8 MP Camera, 16 GB internal storage, and many other powerful features. Not bad, isn’t it?
Xiaomi, the Hidden Dragon of Smartphone Industry
Xiaomi is headquartered in Beijing, China. Since released its first smartphone in 2011, the market share has keep growing, especially in China. In less than five years it become the fourth largest smartphone maker in the world after Samsung, Apple, and Huawei.
In Chinese word, Xiaomi means “millet”. The CEO, Lei Jun, describe the philosophy behind this name as their purpose of working on the little things instead of start with aiming for perfection which reflected on its business model. Xiaomi made profit from a narrow margin where it set price for its phone at almost bill-of-material prices. To maintain its cost efficiency, Xiaomi sell the phone exclusively from its own online store.
Xiaomi has now reaching more than 15% share market in China, beating other foreign competitor, even Apple. Not only reducing overhead cost, it also build a strong and loyal consumer based by closely listening to the customer feedback and follow it up. They allow the customer to test out the upcoming feature themselves and build and extensive online community.
They really a powerful smartphone and offer it at a reasonable price. At the price of $189 you can enjoy the youthful design phone with 2 GB RAM, 13 MP Camera, 32 internal storage and excellent performance. Most user said, it worth the money.
So, when It Comes to the Best Cheap Smartphone…
If you look at these two companies, you might think that the only thing they have in common is that they are a consumer electric company. One builds a long way to be the leading of a technology company while the other one is a rather new company. However, both seem to have so much luck to dominate the country’s market share within a quite short time. For me, they are both the best budget smartphones.
Is it really luck that only comes to play? Well, here comes the inspiration of this day. I agree that luck may play a bit, but there is more than that. For me, it is the willingness to learn and the courage to try, supporting with an innovative strategy that eventually lead them as the best cheap smartphone. Uniqueness in the business strategy also plays an important role, and we can learn from them. See what is unique in yourself, and use it as a strategy for achieving the success. Food for thoughts is welcomed.
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